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Monday, May 27, 2013

The simplest way to Include Social Media in Your SEO Strategy

By Marc Cass


Social media is an important part of internet marketing and so when talking of developing your S.E.O (Search Website Optimisation) methodology, it is important to include your Facebook, Google+, Twitter and any other networking site in your plan.

Build Links

If you can create a large amount of inbound and outbound links to and from your internet site, you can increase the odds of unique visitors being able to find you. Links don't need to just come out of article directories, other website and blogs, but you may create links in your social media profiles too and link to your blog so that people can be easily directed to your content.

Connect Continually via Posts and Tweets

If you already have a following on top social networking sites, it is important to get more Twitter followers keen on your brand. You can do so by posting continually and always giving your audience something they need. Create content on your website, create videos on YouTube, and add images to your profile in order that you can post things that aren't just regular tweets but are also helpful links that your supporters will like.

Social Media Buttons

By adding buttons to your blog and site, it makes it a lot easier for your followers to share your content with others. The Share and Connect buttons can be placed at the very top of your homepage, on each other page and at the base of each page of content so that it gives your supporters adequate chance to post the link on their Facebook page or tweet it. The easier you make it for your visitors to share your content, the likelier it is to be shared!

Fan Pages and Accounts

Start by creating a Facebook fan page, and an account on Google+, Twitter, Pinterest, Tumblr, LinkedIn and any other social sites you can think of so that you are represented in numerous different locations across the social media scene. The more your company name appears across the web, the more your credibility is likely to increase and you may be rewarded with a higher Google ranking because of this.

Join Up to Social Networks

There is no point in joining up to social networks if you are not going to utilize them. There is also no point in trying to sign up to each single social network out there (there are far more than 4000). What you need to do as an element of your SEO technique is sign on to the most well-liked sites (Facebook, Google+, Twitter, Pinterest, LinkedIn, Tumblr, MySpace, Ning etc) and ensure that you have a great presence on every one of them.

Signing up to each of these sites isn't enough to help get more followers however. You have to make sure that you complete your profile by adding a picture and a bio and then start posting regularly. This means posting quality links and information that your proponents will like and wish to see more of. The better your posts, the more likely folk are to go to visit your website.




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