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Saturday, June 29, 2013

Learn How To Break In To The Top Results In The Search Engines

By Tom Patty


SEO can be hard to grasp for a new person, but it is essential for website owners. There are many things you can do to improve the appearance and content of your website to see that it achieves higher rank with search engines which leads to more visitors.

Consider acquiring a domain name that has not been renewed by its original owner. This may give you an advantage with SEO by building off of their prior ranking. Some search engines provide higher rankings to older domain names. Try to find a name that another company or person dropped, and apply it to your site.

Sites that offer information as well as products do much better in the search engine rankings than retail-exclusive websites. Post relevant articles about the products you sell. Include tips on the use of the products. Post customer reviews of your product also.

When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. These tags are perfect for giving a "snapshot" of your site, through descriptions, on the search results page. Being concise and pertinent will create the best meta tag content. A good meta description can increase your visit count even if your position in the search engines hasn't moved at all.

You won't find many image links in properly optimized websites. The only purpose an image link serves is to store the URL of a linked file. This is not as beneficial when search engines index them.

Websites that effectively utilize search engine optimization almost never use image links. An image link offers only the URL of the linked file for search engines to index.

Make sure every image on your site has the descriptive "alt" tag. That is the best way to optimize the SEO value for that page. Alt tags display to visitors if they have chosen not to view images on your site. Search engines will inventory these "alt" tags, which will allow for your page to have a higher, and more relevant, ranking.

Generate a keyword-oriented site map for added SEO optimization. A map will help your viewers see all the parts of your website and will allow them to easily navigate throughout your site. Site maps are used by search engine bots to find and rank websites.

SEO is actually a lot easier than it sounds. It simply requires being detail oriented, and a willingness to adopt the right strategies. Keep these tips handy, and use them as a reference to help you improve your website's search engine ranking.




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