YouTube has recently made news by saying that a number of channels would be making the shift to a premium service. It seems like this caused something of an outrage amongst a number of people, though I don't think it's hard to see why. However, it seems like a number of people are making this situation out to be something that it clearly is not. Perhaps people would have taken to this idea much more easily if online marketing strategies were seen in tandem with this idea.
While you may not like every YouTube channel, I think it's apparent that a good number of them have fans who come back to them time and time again. If this paid structure is seen with them, I think it gives them all the more reason to continue churning out quality material. If you aren't a YouTube partner, you're not going to be making a cent off of your videos, meaning that you'll be bringing them out for free. If a paid model is seen, perhaps better work can come down the pipeline.
However, I can also see matters from the perspective of fans who have been users on the site for many years. Think about just how much negative press was earned when the rumor of Facebook no longer was being free arisen to the surface. People don't want to adapt to such an abrupt change, especially when it's a site that they enjoyed for so long. If there was no other choice on the matter, certainly there could have been methods used in order to hush such an outcry.
I believe that if better online marketing strategies were seen, YouTube would not have been bombarded with such criticism over the years. The YouTube public enjoys specific channels, so what harm would it do to showcase such channels to the public in order to pique their interest? Are there features which people pay the premium are going to attain? It seems like factors like these are obvious for agencies on the matter, fishbat among the many times which can be easily listed off.
I may not be a big fan of YouTube going the route of paid channels because I think that the site should remain, generally, free of charge. That being said, I can see where the benefits lie. After all, people who create videos are able to make revenue off of them, which can ultimately lead into better material, depending on how reputable the creator has proven himself or herself to be. I can only hope that YouTube makes the most of this opportunity without absolutely disregarding the people who have been fans for so long.
While you may not like every YouTube channel, I think it's apparent that a good number of them have fans who come back to them time and time again. If this paid structure is seen with them, I think it gives them all the more reason to continue churning out quality material. If you aren't a YouTube partner, you're not going to be making a cent off of your videos, meaning that you'll be bringing them out for free. If a paid model is seen, perhaps better work can come down the pipeline.
However, I can also see matters from the perspective of fans who have been users on the site for many years. Think about just how much negative press was earned when the rumor of Facebook no longer was being free arisen to the surface. People don't want to adapt to such an abrupt change, especially when it's a site that they enjoyed for so long. If there was no other choice on the matter, certainly there could have been methods used in order to hush such an outcry.
I believe that if better online marketing strategies were seen, YouTube would not have been bombarded with such criticism over the years. The YouTube public enjoys specific channels, so what harm would it do to showcase such channels to the public in order to pique their interest? Are there features which people pay the premium are going to attain? It seems like factors like these are obvious for agencies on the matter, fishbat among the many times which can be easily listed off.
I may not be a big fan of YouTube going the route of paid channels because I think that the site should remain, generally, free of charge. That being said, I can see where the benefits lie. After all, people who create videos are able to make revenue off of them, which can ultimately lead into better material, depending on how reputable the creator has proven himself or herself to be. I can only hope that YouTube makes the most of this opportunity without absolutely disregarding the people who have been fans for so long.
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