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Sunday, June 16, 2013

Solid Advice For The New Social Media Marketer

By Jamey Schmeer


When using social media marketing, it is important that you are properly educated. There is a lot of information available, but getting it in one place is the tricky part. Fortunately, the following article is loaded with great advice on how you should proceed in social media marketing and how it can work best for your business.

Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.

Facebook Places allow users to check-in using their cell phone. Establish a business Facebook Place. One way to encourage your followers to keep their status updated is to give them a discount for doing so. This feature is also available through Foursquare, so you should consider using it too.

Content sharing is easier on Facebook than anywhere. If someone comments on one of your posts, something will appear in this person's feed for all their friends to see. These interactions can help tremendously towards increasing your visibility.

Take advantage of YouTube by adding it to your marketing plans that use social media. YouTube works great to attract new people to your website, because your posted videos have already provided them with a preview of what you have to offer. If your visitors already know something about your product line before browsing your website, they're more likely to buy something.

Make sure you aren't being overly spammy with your messages. Keep it simple and as much to the point as possible. Sure, be active; just don't go overboard by posting every single thing about your life and business. No one wants to read all that.

Try to combine email marketing with your social media adventure. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. Another thing you can do is encourage visitors to subscribe to your newsletter.

Social media marketing is similar to marketing through other media -- so why haven't you started to mine its possibilities? Retain your competitive edge by applying the tips that you have just read to your current marketing plan. If you do so, your business will enjoy improved customer relations, higher sales and a stronger online presence.




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