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Saturday, June 22, 2013

Tips For Success With Your Article Marketing Plan

By Robert Strong


Writing articles can seem easy, but when you have to use them to sell your products the task becomes a bit more daunting. Not only do you have to write an interesting article, but you have to reach thousands of people with the articles you write. Here are a few great tips.

Write your conclusion paragraphs with a call to action. Talk first about the main theme of your article. Then, remind your audience of the key points that were mentioned in the body of your text. Lastly, write a statement that urges the reader to make a change, fix an issue, get over something, or something similar, and in one sentence tell them to seek out your product as their answer.

One way to build an email list through your article marketing efforts is to encourage your readers to write you to ask questions or get more information. Be careful to make this process sincere; do not rely on canned replies. If readers like your article enough to contact you directly they will probably consider giving up their address a fair trade for your attention.

Choose your topic based on your audience. Remembering your target market is the best thing to do when choosing what it is you want to write about. Make sure the topic you choose is not only of interest to you, but also to those you are trying to appeal to the most: your readers.

When writing an article marketing piece where you need approval for the content, scheduling an interview with the company owner or manager can take longer than anticipated and you risk missing a publication deadline. In that case, ask permission to conduct the interview first. Then research information on the company's website. Use that material to compose the article. You can then get approval or edits quickly and easily by phone or email.

Use anchor text links to related content that you have posted previously. If you are writing about dog sitting and you can work in something related to the article you wrote a few months ago about dog grooming, do it! Search engines love inbound links so including these links will help your rankings. Be careful to not overdo it though.

Even though your articles are meant to boost your advertising, remember that people seek them out for their information. This means your articles should have at least some level of usefulness to your audience while providing your advertising spiel at the same time. Be creative and you will find a winning equation.

Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won't attract readers and people will avoid anything with your name on it in favor of others.

To get started with article marketing, you need to find a good article directory. One of the top ones is eZineArtilces, though if you do a quick search on the internet, you will be able to find many more in no time. Once you have the directory,you will know where to start submitting your work.

If you're an expert on a topic, let your readers know that up front. Readers are much more likely to take what you say seriously and invest their time into reading what you've written on the topic if you're an expert. Don't brag to them, but don't hide your experience either.

In summary, you want to do all that you can to learn about article marketing. There is a lot of information available, but we have provided some of the most important tips. Hopefully, we have provided you with enough information to not only give you a solid background, but also further spark your interest for becoming an expert in it.




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