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Friday, June 21, 2013

What Is Attraction Marketing?

By Ken Acree


Exactly what is attraction marketing? Attraction marketing is basically a selling system where potential customers and clients locate you, rather than you having to pursue and chase them down. Over the past few years, the principles of this type of marketing have been perfected through the use of various online systems. Read on to learn more about this process and how it can be of benefit to you.

The main point to keep in mind is that prospects find you, instead of the other way around. No more chasing down leads friends and family. Once a system is properly established, you can actually sit back and enjoy as customers come to you.

Standard sales and advertising makes use of a push strategy. In essence, you push your prospect to purchase whatever it is you are providing. The concept of attraction advertising is different. It is more of a pull procedure. When a prospect has actually asked about your item or service, you gradually pull them towards a purchasing decision.

Despite the fact that it is anticipated that you will sit back and receive prospects with this strategy, it does not begin that way. First, you should do research in order to fulfill the prospect where they have requirements and needs. Surely the very best way to draw in a client is to first offer something that they want.

Rather than leading with a sales pitch, lead with value instead. Show a willingness to give without expectation of receiving in return, and you will be particularly attractive to potential customers.

Attraction Marketing is not a one time sale, but rather an ongoing effort. One of the important attributes is to be appealing. Highlight a pleasurable way of life, and blaze a trail with examples that your audience can emulate. In some methods, this system is not a sales gimmick, however is in fact a whole method of life.

One of the most important traits for this type of marketing system is that you continue to provide value over time. Again, this is not about a one time sale. When your customer base is happy with the value that you provide, they will also continue to buy from you when asked.

All in all, attraction marketing is one of the best philosophies to employ when you wish to sell anything. Other methods will work, but often lead to great deals of stress and dissatisfaction. Attract other to you by providing true value, and everyone comes out a winner.




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