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Wednesday, July 10, 2013

Does Email Marketing Work In 2013?

By Joseph Stan


Since the year 2000 many internet marketers said that the money is in the list, email marketing still rules and is still one of the top ways to build long term income by leveraging the power of email lists. In this article my goal is to give you a few pointers to help you achieve a higher level of success with your marketing efforts. One quick tip that most companies don't do is using email templates, when people see your own professional logo and design they are less likely to delete your emails and so giving you a higher open rate.

It's important that are certain you are sending correspondence only to those eager to receive it. When you do a mass mailing to random recipients, they are often received in a spam filter. They won't know who you are, and then they will think about whether they care at all about the actual content or your email. They're likely to delete your email, wasting everyone's time, so mass spamming is not the way to get customers.

When the time comes to actually write a promotional email is important that you make your subject line short and sweet. Misleading subject lines will most likely get you a lot of unhappy subscribers, be honest and to the point with what you are offering. Remember even with email marketing honestly is still the best policy.

Adding someone to your mailing list, without their permission, is downright wrong. If you send your email to people that didn't agree to receive it, you can make them a little irritated. That can tarnish your image. If your email provider receives numerous complaints, they may decide to drop you as a client.

Hopefully these email marketing tips can give you a few ideas on what to do and what not do when it comes to marketing using emails. If you apply these tips it will most likely help you get better results with your business and get you more eyeballs to your business, opportunity or product.




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