The individual internet marketer and small business appreciates all too well how hard it can be to keep visitors interested and coming back for more. However, keeping the visitor involved and engaged, and staying for significantly longer, is another important concern. As we all recognize, there are several site elements that will influence those two outcomes. So how well you realize and know what to do will determine your results in those areas. There are possibly close to ten and up site features that will each make contributions to visitor behavior. Also, find out how to test your site, and there are a number of distinct approaches involved with that. Although testing is not difficult to do, it is very easy to see that most small businesses simply disregard this important activity.
It is an identified fact that every single person who arrives on your site for the first time will decide to stay or depart in just a few moments. The end result will be whether that person continues browsing or not, and that is merely how it is online. The spot on your site that is above the fold on your home page is of particular significance. That part of your site is of critical importance due to the fact that is what folks will base their judgement on, more or less. Never make people guess as to the reason your site is present, and that must be very distinct in the above the fold region. You may put your unique selling proposition, USP, above the fold and you should. The worst thing you can do is force people to search for or speculate what your site is exactly about.
Be very sure you take your niche market into consideration when picking colors and other graphic areas.
Each niche market will not be the same in terms of what is most effective with them. Learn the best colors as well as appropriate colors to use for your viewers and product. If you are doubtful, then generate the new site and split test it with your old site.
Take your market research information, and then put yourself in the shoes of your audience and see what is of interest to you. Much is determined by the subject matter of your site, so you can choose a good color that will support that mood. However if the opposite scenario exists, then clearly you do not want to try colors that induce feelings of high energy. There exists an entire body of information specialized in colors and moods, and it's a good idea to get knowledgeable with it.
It is recognized that a judgement and decision will be made concerning your site in just several seconds. One approach is to have something very attention getting, but appropriate, that people will notice right away. The objective here is to get them to look at it and hopefully gather some attention energy. What you can also do is state something in the graphic, or near it, so that will additionally help to build interest. You can apply a high quality graphic that is unique, powerful and immediately draws focus. The copy that is integrated in that graphic image should make people very inquisitive to know more. Ideally you will discover that each minute longer they stay, the better opportunity your site has to create a better impact. All of these techniques can work exceptionally well if you apply them properly.
It is an identified fact that every single person who arrives on your site for the first time will decide to stay or depart in just a few moments. The end result will be whether that person continues browsing or not, and that is merely how it is online. The spot on your site that is above the fold on your home page is of particular significance. That part of your site is of critical importance due to the fact that is what folks will base their judgement on, more or less. Never make people guess as to the reason your site is present, and that must be very distinct in the above the fold region. You may put your unique selling proposition, USP, above the fold and you should. The worst thing you can do is force people to search for or speculate what your site is exactly about.
Be very sure you take your niche market into consideration when picking colors and other graphic areas.
Each niche market will not be the same in terms of what is most effective with them. Learn the best colors as well as appropriate colors to use for your viewers and product. If you are doubtful, then generate the new site and split test it with your old site.
Take your market research information, and then put yourself in the shoes of your audience and see what is of interest to you. Much is determined by the subject matter of your site, so you can choose a good color that will support that mood. However if the opposite scenario exists, then clearly you do not want to try colors that induce feelings of high energy. There exists an entire body of information specialized in colors and moods, and it's a good idea to get knowledgeable with it.
It is recognized that a judgement and decision will be made concerning your site in just several seconds. One approach is to have something very attention getting, but appropriate, that people will notice right away. The objective here is to get them to look at it and hopefully gather some attention energy. What you can also do is state something in the graphic, or near it, so that will additionally help to build interest. You can apply a high quality graphic that is unique, powerful and immediately draws focus. The copy that is integrated in that graphic image should make people very inquisitive to know more. Ideally you will discover that each minute longer they stay, the better opportunity your site has to create a better impact. All of these techniques can work exceptionally well if you apply them properly.
About the Author:
Andrew Parker is an affiliate marketer and recommends that you check this out: make money online for free . Visit also http://www.makemoneyhobby.com.
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