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Wednesday, July 31, 2013

The Do's And Don'ts Of Article Marketing

By Megan Forbes


Make sure your email list is content heavy. Spam is so hated that there are actually laws against it, so make sure your audience views your emails as another way to get to your site and get the content they need, not an annoyance. If you fail to do this, you will lose subscribers and, therefore, lose potential customers.

Write material that will stand the test of time. Don't write about things that will only hold true for right now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.

Write yourself deep into your article. Including aspects of your personality and originality appeals to your audience more than a dryly written article pushing a product. Be honest with your writing, and let your own style shine through. Your readers will appreciate the effort, and are more likely to return.

Never use too many keywords in the articles you acquire from yourself or from seo services. If you say a keyword more than five times in an article, both your readers and search engines will turn away from you. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy.

When you write for article marketing purposes, never split your article over multiple pages. This practice is tempting, because more pages means more territory for advertisements and search engine optimization keywords. The benefits are outweighed by the annoyance multi-page articles cause to readers. At the very least, include a prominent link in your article that lets readers see the whole thing on one page.

Try to avoid defaulting to an automatic writing service for your article marketing goals. While they can provide you with a lot of articles in a short amount of time, they cannot guarantee quality. In fact, many do not even use proper English. Do yourself a favor and stick to writing your own content; once you get the hang of it, you can write more articles in a shorter period of time.

Make your articles lead readers to a next step. Even though readers wish for a solution in 5 steps, they know one article is not going to really have all the answers. Before writing your article, identify the next step you want your readers to take. Build that into your article and lead them right into your sales funnel, with the promise of better things to come.




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