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Sunday, July 7, 2013

The Most Important E-Mail Marketing Strategies

By Andrew Parker


By now you have probably heard through lots of people that e-mail marketing is how you truthfully earn your money. The most effective approach is to build a small product and then sell it for a good price to be able to collect the e-mail addresses of the people who buy it from you and then, later on, try to sell other more lucrative products to those people. The strategy is that the men and women on the list must already trust you to offer good things so they will be more likely to buy from you when you contact them with e-mail-only offers. Of course, there are good ways and bad ways to begin e-mail marketing.



It is critical that you know that, just because a person decided to give you their e-mail address that does not mean that they actually want you to send mail to them every single day. Even if what you send out is only content and is free of sales offers, getting e-mails from you every day is not what they want. It's way better to send out a lot fewer e-mails loaded with full of great and useful content than it is to send out a dozen e-mails with only halfway readable or usable information. It is the quality not the quantity that makes a difference.

Be sure that you offer more than just items that will make you money. The more you hand out for free that they can use, the more likely they will be to snatch up anything that you do decide to sell to them. Offering information and useful things for nothing shows that you care about them, not just your bottom line, but you know that already. While we understand it is tempting, you have to resist the urge to put even one affiliate link into every e-mail you send out. Heed precisely what you understand to be true!

Promote products produced by other folks. This can complete a couple of things. It demonstrates to the recipients of your list that all you intend to do is guide them and build good will among the people you are sending mail to. It lets you build a relationship with someone else and potentially promote your own stuff to their lists. This helps you entice an even bigger audience that you can leverage for more sales.

If you are not supposed to distribute a bunch of e-mails, how exactly are you supposed to do all of this? Create your own personal publication. Have folks join a newsletter that you make and then actually make it. This will help you to do a few things with your newsletter instead of trying to do the same amount of business over the course of several e-mails. Newsletters can also be much less likely to be unsubscribed from over a list that simply sends out basic e-mail messages.

Think of it this way: if you would certainly unsubcribe from you, then you have to understand that other people are going to unsubscribe from you. If you wouldn't want to locate it in your own e-mail inbox then you should not send it out to anybody else. If you truly abide by this common sense, there is not any reason you shouldn't be able to earn quite a huge profit by e-mail marketing.




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