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Friday, August 2, 2013

Facebook For Business: Tips & Tricks

By Marcus Ryan


There's no doubt that right now Facebook is one of the biggest websites in the world. Currently with millions of people interacting everyday is one of the best places to find and build an audience for any business online or offline. In this short article we'll share a few golden nuggets on how to use Facebook marketing for your business.

If you are just looking to improve your reputation or audience and you already have a business page then is important that you maintain an A+ customer support. Be friendly and take the time to reply to comments submitted by people in your wall. It's also important that you have an active wall which gets updated regularly so your page looks legit.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren't followers.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. You can share the link to an article if it is going to answer any questions they might have. Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.

If you are planning to use PPC to attract new fans target other popular fan pages from your same niche. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you. Many people and small businesses from with all different kinds of lifestyles are using Facebook as their platform to build a large targeted following very quickly. Hopefully these tips help you do the same for your business.




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