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Monday, August 19, 2013

Promote Your Business Through Social Media Marketing

By Karlo McBride


Social media is a new and exciting way to market your business online, gaining new customers and retaining loyal ones. Social media is a burgeoning technology, which gives you the opportunity to really put yourself on the map if you take advantage of it promptly and wisely. This article discusses some of the smart actions you can take to use social media to advance ahead of your competition.

Whatever you are posting, whether it's a tweet, a Facebook update or a blog post, make sure that it's interesting. When titles and headlines hook readers, you are going to notice people go where you ask them.

Stay on top of reviews and comments to make the most of social media marketing efforts. This can make a difference in the social marketing campaign in whether it fails or is a success. You should be especially prompt about responding to negative comments or reviews. Left alone, these posts could end up harming your reputation. Conversely, if you respond quickly and appropriately, you can turn a bad situation into a good one.

Devise a plan before attacking social media marketing. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking. Like other marketing campaigns of Search Engine Optimisation Australia, create a timeline to accomplish any goals. Adhere to this plan and keep at it until you reach your desired level of social media success.

Content sharing is easier on Facebook than anywhere. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.

Place your ads on your social media pages where they are most likely to be clicked. If your ad isn't optimally located for maximum visibility, your business won't get increased exposure from it.

You should always answer each and every comment posted to your Facebook page. You should make sure that you do this for positive and negative comments alike. If your followers know you care about what they say, it will be easier to win their trust. You have to reply in a reasonable amount of time; otherwise, your customers could feel ignored.

Post new messages on Twitter often so your updates are not buried by the feeds of your followers. With Twitter, volume counts. Your content must be high quality; however, you can post it frequently. Also, post about a single event several times but in different forms.

Social media marketing is similar to traditional methods, but the fact that few companies are actively involved in it, can give you the edge. If you don't use cutting-edge techniques like those discussed above, your competitors will leave you in the dust.




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