Digital marketing is considered one of the most promising marketing techniques nowadays as it has grown dramatically in the recent years, giving businesses an opportunity to reach even wider prospects. In fact, according to the study conducted by Gartner on U.S. digital marketing spending in 2013, companies will have spent USD 25 million in every USD 1 billion in revenue at the end of 2013.
If you are running a business wanting to bring your marketing campaign to the next level -- with the help of the Internet -- you might want to consider exploring -- as part of your digital marketing effort -- the following digital marketing platforms:
Business website - a business owner who wants to improve his profit through online marketing should establish a website that can perfectly represent his business. Websites are a kind of platform where you have full control, which allows you to present clear and more detailed information that your prospects need. Remember, wherever you go in the virtual world, conversions happen on websites.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - this is another yet an important component of digital marketing; this pertains to harnessing search engines' potentials to market your products or services. search engine optimization is aimed at increasing your website presence in the organic search results while search engine marketing could include the keyword-based, pay-per-click advertising. And, again, every campaign program you want to implement should be compatible across various devices.
Social media - is considered by many as the new search engines -- a connotation that makes sense -- since a number of social media platforms feature functions like search engines. Moreover, the number of social media users, which has hit the billion mark, means that there is a huge market waiting to be tapped. Thus, investing in social media should be part of your overall digital marketing plan.
Analytics - a very important component in every digital marketing campaign as this will tell you whether or not all your efforts have been effective or not in a certain period of time. You can make use of several tools - and some of them are free - to measure important campaign statistics, including conversions and conversion rates, where the prospects/customers are coming, as well as the demographics.
If you are running a business wanting to bring your marketing campaign to the next level -- with the help of the Internet -- you might want to consider exploring -- as part of your digital marketing effort -- the following digital marketing platforms:
Business website - a business owner who wants to improve his profit through online marketing should establish a website that can perfectly represent his business. Websites are a kind of platform where you have full control, which allows you to present clear and more detailed information that your prospects need. Remember, wherever you go in the virtual world, conversions happen on websites.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - this is another yet an important component of digital marketing; this pertains to harnessing search engines' potentials to market your products or services. search engine optimization is aimed at increasing your website presence in the organic search results while search engine marketing could include the keyword-based, pay-per-click advertising. And, again, every campaign program you want to implement should be compatible across various devices.
Social media - is considered by many as the new search engines -- a connotation that makes sense -- since a number of social media platforms feature functions like search engines. Moreover, the number of social media users, which has hit the billion mark, means that there is a huge market waiting to be tapped. Thus, investing in social media should be part of your overall digital marketing plan.
Analytics - a very important component in every digital marketing campaign as this will tell you whether or not all your efforts have been effective or not in a certain period of time. You can make use of several tools - and some of them are free - to measure important campaign statistics, including conversions and conversion rates, where the prospects/customers are coming, as well as the demographics.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He uses his experience in writing a number of topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
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