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Tuesday, September 17, 2013

How To Market Your Site With Facebook

By Grace Boyd


Do you have a Facebook page for your business? You might be missing out on a lot of customers if you do not use Facebook. You need to handle your Facebook page right in order to make the most of it. Read on for assistance in developing a Facebook marketing strategy for your business.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.

Consider Facebook as one way to share information. For Search Engine Optimisation Australia Company, Facebook does not only relate to everyday chit chat, but it is also an important content format. Don't neglect this powerful marketing tool. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.

Keep your page creative and different from other pages. You can make a colorful or photo-heavy page. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Make your page stick out. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This will lower your marketing costs and increase the company profits in the long run.

Offer something exclusive if someone "Likes" your page. Likes are something that can make your Facebook page popular. It is appealing to users to get a free gift when they give a page a like. It could be something everyone gets or even a sweepstakes. Making it lucrative can work well for you.

One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

The first step to success with Facebook marketing is having a solid base of fans. You should always aim at gaining a large following. After that threshold has been reached, your conversion rate is going to start marching.

Hold a giveaway to entice customers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

If your business isn't on Facebook yet, you should be inspired to change that now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There is always room for improvement, regardless of how long you have been using Facebook. Apply these tips for improved results.




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