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Wednesday, September 18, 2013

How To Start With Your Mobile Marketing

By David Baker


How familiar are you with mobile marketing? Do you have a marketing plan? If so, are you absolutely confident in it, or could it stand a few improvements? Is what you are doing now working or is it not helping you business? Are you certain that you are focusing on applying your marketing plan properly? If you cannot provide a satisfactory answer to any of these questions, keep reading.

Your printed advertisements should include QR codes for your technologically savvy customers. Those with smart phones and appropriate mobile devices can easily access specials or your website. Make sure these codes are on the different printed material you provide. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone like SEO Brisbane to help you test each aspect.

When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. They need to be able to quickly digest the message you want to convey.

When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

It pays to have a dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. Dedicated short code also offers you some legal protection.

A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. This should be something you do as well. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use everything you have available to you.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.




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