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Friday, September 13, 2013

Marketing Your Business To The Social Networks

By Kyle Reynolds


Social media has actually been around much longer than you probably think. However, using this type of media to achieve a solid marketing campaign is a new, evolving idea. Since social media is still in its infancy, it will continue to evolve for some time to come, but the basics should stay constant.

Make links that tie all your social media sites together. Add links to social media sites on your blog, your website, and any social media profile that you own. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. If you link each type of social media you use, your customer audience will grow exponentially.

If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Tweet tips or suggestions related to your type of business. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.

Converse with your customers. Receiving feedback from your customer is great, but it's up to you to respond back to them to open the door to discussion. Engage your customer base by talking with customers who give both positive and negative feedback. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they're being catered to.

Make links that tie all your social media sites together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Just using your Twitter profile alone and SEO packages, you can link to multiple sites. When you have links that connect all of your different social media sites, that can help increase your customer base.

Consistently keep an attitude of humility in all your social media content. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Your customers and followers are what fuel your power, keep this in mind. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.

Use the growing database of Yahoo Answers to your advantage. This website gives users the chance to submit questions for other users to answer. Find questions that relate to your products, then write an answer that demonstrates your extensive knowledge. Cultivating a reputation for knowledgeable responses on certain subjects will serve you well.

Run Facebook contests. You want people to feel happy by feeling like they've gained free stuff. Contests can get people excited to visit your site, while still learning about your product. This is also a good opportunity to talk about your latest products.

It is always best to remain humble through your social media messages. If you sound like you're arrogant, you'll end up with a bad reputation and your offensive posts repeated all over the Internet. Remember that your followers and customers have all the control. They're the reason for your success.

Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. When a person comments on a post on your page, all of their friends can see it. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.

Now you have learned a few ways that you can use social media to promote your business online. A well-crafted social media marketing campaign can strengthen your online presence, drive site traffic and boost sales.




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