Search engine optimization has become a formidable tool in the online business. A website cannot go and succeed in internet marketing without using search engine optimization. Since online marketing has been very competitive, there is a need for every website to be optimized to gain maximum online presence. This means that being able to land on the first page of search engine results page should be the goal of each website and with these tips regarding on and off page SEO, there will be a remarkable improvement in internet traffic.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Optimize your URLs. Your site's URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Optimize your URLs. Your site's URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
About the Author:
It's a fact that SEO is both relevant and vital to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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