Google has recently introduced a new system to its Google Webmaster Tools panel, which allows you to see whether or not you have been flagged for using SEO techniques which are considered to be outside of Google's guidelines. One of the thinks that this system gives you is an unnatural links warning. If Google thinks that you have an unnatural link profile, you will be warned and told to remove the links if possible.
Google does forbid getting lots of spam links back to your website. If they believe you have done this, they might send you an unnatural link warning in your Google webmaster area. You will probably also notice a big drop in your natural search engine traffic from this source.
This can be a disaster and a nightmare for website owners who relied upon Google's searches for most of their traffic. It is also very difficult to get Google to forgive you once they have sent this type of warning. It means that they have gone beyond merely imposing some sort of algorithmic penalty, but have manually stepped in to slap your hand.
It is important to understand why you got this warning. If you email Google, they may even give you some more information. But do not expect them to hold your hand to try and get the penalty lifted.
Some people do recover from this type of warning. The key is to find the links that Google does not like. These tend to be lots of spam links on other sites that are not really very high quality or related to your own site. You can find tools and even services that can help you try to get these links removed.
It is not easy. Many webmasters fail to ever get the notice removed, and they end up finding it is easier to just start over with a new website! So, I think you can understand how important this topic is to all website owners and operators.
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