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Sunday, September 22, 2013

Try These Tips To Market Your Business With Social Media

By Jessica Martin


Having a social media presence can help your business reach a larger number of people. The use of these networks ensures that your company can control what information is reaching the consumers, and allows you to maintain easy communication with customers. Social media will also let you get the word out faster about your company.

If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. This makes sharing your blog on Twitter easier for others. That helps you to reach a larger audience.

Maintaining a current and relevant blog is one of the latest and reliable seo guidelines you should take note of. Blogs are a great place to post information on promotions or sales. Important news such as a change in hours, a new location or a special closing should be posted. Ensure these are also posted on your blog.

Put a Facebook "like" button on the top right corner of your blog. This allows people to "like" you on Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. When you make it easy, more people will respond and you increase your own exposure.

It's important to respond to customer comments, complaints and reviews on social media sites as soon as possible. Keep your responses brief, professional and helpful, but respond as soon as you can so you'll get a good reputation. This can help you save your social media marketing venture. It is very important to communicate regarding any reviews, especially if they are negative. If you do not, your reputation can become damaged. However, a timely and honest response can stop damage before it starts.

Look into Facebook's games. Try to come up with an idea for creating a game that is associated with your business, product, or service. There are several companies that were propelled up the ladder simply because of their Facebook-driven online games. If you choose to go this route, spend the extra cash to have a professional team design and program the game.

Stay active! It is critical to remain social if you intend to achieve success. With no interaction or activity, your marketing campaign will become boring. Conversely, if you campaign is active and you are consistently engaging your audience, your campaign can become very successful.

If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. If just one person has one suggestion, many others do, too. Let them know that you hear them and care.

Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Customers love an inside peek into a company's workings, and these blogs offer just that. These blogs help your customers understand the processes you use to deliver goods or services to them, as well as learn more about what it's like to work for your company. Customers shop and spend money with establishments they trust, and this kind of honest open transparency is a really effective road to engendering trust.

Hopefully this article has you well-prepared to start carving a place for your business on social media sites and incorporating them into your existing marketing strategy. If you put in the effort you'll find that your social media marketing efforts are rewarded with increased profits, a positive reputation and reaching goals you never thought you could achieve.




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