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Saturday, October 5, 2013

Ben Affleck As Batman & Work Of A Social Marketing Coach

By Robert Sutter


It's apparent that there has been quite a bit of debate on the topic of Ben Affleck being cast as Batman. I don't think that anyone can argue that the comic book-loving crowd is one of the most intense and it's clear that they were not happy about this casting choice. I have to wonder, though, whether or not the concerns of the fans are going to be founded ones? Judging by the knowledge that a social marketing coach has, I think that there are a few factors to consider.

If you want evidence, keep in mind that people have actually been petitioning to have Affleck booted off the project. In fact, nearly 70,000 individuals have signed it, stating that they do not believe the actor can play such a threatening and dynamic superhero. It's definitely a topic for discussion but it is one that can bring a great deal of debate to life as well. Why do I say this, you may wonder? Well, you have to look at the past to see another Batman actor who's been looked at with scrutiny initially.

Michael Keaton is, in my mind, a capable actor who played Batman in the past but did fans immediately gravitate towards him? Judging by how they petitioned to have him kicked off the Tim Burton movie projects, it's clear that they did not see Bruce Wayne in Keaton. After films like "Mr. Mom" which were more child-friendly, it was shocking to many that he was able to transition his performance into something more fitting as Batman. The concerns of fans were proven wrong as a result.

You have to take into account that the initial reactions made are the ones that are not exactly concrete. I'm sure that just about anyone will be able to say this but sometimes it's easy to fall into the trap of making a quick assumption without fully comprehending the news that is set out. I believe that a social marketing coach can cite the importance of allowing news to sink in, even though the idea of relevance is vital. Being able to keep this in mind is important and authorities along the lines of S-M-M-C understand this well.

The question remains: can Ben Affleck effectively portray Batman in the upcoming Man of Steel sequel? It's hard to say but to make an assumption right off of the bat and stick with it may not be the best choice on the matter. Yes, I understand that the role of Batman holds great importance but one has to believe that Affleck would not be chosen unless it was determined that he was suitable for the role. In 2015, I suppose fans will have to see how strong Affleck's performance is.




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