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Friday, October 4, 2013

Can A Social Marketing Coach Analyze The 2DS?

By Robbie Sutter


Nintendo has brought a great amount of news to the public, to say the least. The Wii U, for example, will soon be receiving a price drop of $50, meaning that consumers may be more likely to pick it up in time for the holidays. What about the Nintendo 2DS, which has seemingly raised the ire of a number of gamers around the world? Is there more to this semi-new portable than meets the eye and can a social marketing coach look at it with greater detail?

Upon seeing the Nintendo 2DS for the first time, my reactions were not unlike those of the general gaming public. I found myself wondering what use anyone would have for a supposed handheld that you could not flip closed like the DS platforms of the past. It appeared to be nothing more of a hindrance to have this slab of sorts on your person. How would you be able to store it in such a way that would be convenient without scratching the screens entirely?

I believe that, after giving the 2DS more focus, there is a certain sense of appeal that comes with the portable. I may not be driven to go out to a store and pick it up but I believe that it could be an attractive alternative for parents. After all, keep in mind that children usually do not have a great sense of responsibility as far as looking after their belongings are concerned. With a more solid build without the clamshell-like feature of the past DS models, the appeal is evident.

The fact that the 3D technology which the 3DS was initially popular for has been taken should also be considered. I suppose I see where this is coming from, especially when you consider that the handheld had come under heavy fire initially because of how the 3D supposedly ruined the eyesight of children. Removing such a feature could be a good PR move and I am sure that a social marketing coach would be able to tell you the same. The 2DS is focused on a certain group, as authorities like S.M.M.C. will tell you.

I don't think that Nintendo will ever be able to shake the image of being a more child-friendly company, no matter how hard it will try. However, I think that this is for the best, seeing as how Nintendo apparently goes for all audiences. The inclusion of the 2DS, in my mind, is an attempt to bring a number of younger gamers into the portable scene without the aforementioned risk of glasses-free 3D. I can definitely see where such a system would be seen as an attractive commodity.




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