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Tuesday, November 12, 2013

Night Of Champions & Help An Internet Marketing Company Could Give

By Robert Sutter


"Night of Champions" is one of WWE's yearly pay-per-view events and it is one that wrestling fans have tuned in for time and time again. With every championship on the line, it's clear that a great deal of attention is going to be placed on it. That being said, I cannot help but feel as though the show wasn't nearly as effective as it could have been. There were many reasons for this and I feel as though an Internet marketing company could have come into play in tremendous fashion.

Amongst the many elements of "Night of Champions," one of them came across as rather frustrating. With the interactive polls WWE orchestrated, fans were allowed to vote on who they believed to be the best World Heavyweight Champion, United States Champion, and a few others. With each option being given five separate candidates, it is clear that the element of choice isn't necessarily strong. As a result, there is an illusion of options but nothing substantial in order to back it up, making the polling seem worthless.

To me, it seems like a more concrete networking platform would have been much more viable if WWE was serious about polling. After all, Twitter doesn't limit itself to polling choices, which makes it better already. It also gives fans the idea of casting in choices that they believe to be true, even if WWE wouldn't have thought about them earlier. This eliminates predetermined selections that we have seen before and it only helps to give them far more breathing room than they would have had otherwise.

If you ask me, it would be best if an Internet marketing company came into play, even if it was only for one night. I would like to believe that firms along the lines of fishbat have a better grasp on the element of choice than WWE does. It's not exactly fair to the audience to keep them locked into such choices, especially when they are fully aware that they don't exactly have the freedom that WWE suggests that they do. I have to wonder why the company believes that this is an effective model.

Revisionist history is something that WWE has gone about more than a couple of times. However, I cannot help but feel as though this came into play at the expense of fan choices. I believe that those who vote on these polls shouldn't have to be stuck with just a couple of choices that they may not entirely agree with. To me, WWE could put forth one of the best platforms out there in Twitter but, for one reason or another, the company has stuck to more rigid polling options.




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