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Friday, December 20, 2013

Turn Your Customers Into Friends Using Social Media Marketing

By Reed Franklin


Marketing through social media is a great promotional tool that you can learn a lot of information from all those around you. Social media marketing is a relatively inexpensive and fairly forgiving advertising strategy. You can get feedback from your followers in just about any social media venue, and you can use this feedback to craft a better approach for the future. You can use this important information to increase your traffic and bring in new customers.

Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."

Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed.

Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day.

Don't expect overnight success with social media marketing. It takes time to build a decent social media campaign. This requires a little bit of work and a lot of patience on your part. You'll need to build and interlink networks and drive people to your sites. Then the real campaign gets started! Make sure that you mention your presence on social media in all other marketing campaigns.

Try hosting question/answer sessions online to boost interest about your services and products via social media. This is a great way to educate potential customers about what you have to offer, and about your business. Social media websites let you interact on a personal level which is good for your business.

Using this simple tips, soon you'll be a social media marketing expert, creating lots of great, free publicity for your product. Your customer base will grow, if you make sure to apply these tips to your marketing strategy. Use the advice in this article now, so that you can start seeing results.




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