Leveraging your following on Facebook is a great way to advertise your products or services. Taking it to the next level, you might consider placing Facebook ads which is a great way to generate addition money and prospects for your business.
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
FaceBook Ads Can Be Very Profitable - If You Properly Research Your Target Demographics
Understand your Target Market
Facebook's large demographic information is, in some regards, much better than that of Google Adsense. With Facebook, you can easily pin-down exactly who your looking for based on location, age, sex, education, current employment, etc. They are regarded as demographic bins, and if you take your time looking through them, you can find exactly who your looking for within the millimeter.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
Having a number of ads to choose from is good. Even if they all say the same thing, but in different ways. Circulate your ad displays through your ad variations, so they are not constantly exposed to the same ad and grow "blind eyes" from a lack of contrast. Effective advertisements have the ability to shake people out of apathy.
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If your ad isn't juicy enough to eat, no one will want to click on it! So make it sensational.
Once Your Advertisement is LIVE on FaceBook
Monitoring
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
The other vital part of monitoring is to know how many leads you're getting, their quality and conversion rate, or how much product is selling and what your campaign is costing per sale.
Friends of Connections
The average FaceBook user has 130 friends, so if you have 130 followers - that's nearly 17,000 people you could reach by targeting these friends of connections. Of course you're marketing to an audience which may not fit in with your specific demographics, so again it's essential to monitor the results.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
FaceBook Ads Can Be Very Profitable - If You Properly Research Your Target Demographics
Understand your Target Market
Facebook's large demographic information is, in some regards, much better than that of Google Adsense. With Facebook, you can easily pin-down exactly who your looking for based on location, age, sex, education, current employment, etc. They are regarded as demographic bins, and if you take your time looking through them, you can find exactly who your looking for within the millimeter.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
Having a number of ads to choose from is good. Even if they all say the same thing, but in different ways. Circulate your ad displays through your ad variations, so they are not constantly exposed to the same ad and grow "blind eyes" from a lack of contrast. Effective advertisements have the ability to shake people out of apathy.
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If your ad isn't juicy enough to eat, no one will want to click on it! So make it sensational.
Once Your Advertisement is LIVE on FaceBook
Monitoring
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
The other vital part of monitoring is to know how many leads you're getting, their quality and conversion rate, or how much product is selling and what your campaign is costing per sale.
Friends of Connections
The average FaceBook user has 130 friends, so if you have 130 followers - that's nearly 17,000 people you could reach by targeting these friends of connections. Of course you're marketing to an audience which may not fit in with your specific demographics, so again it's essential to monitor the results.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics include MLM, Internet Network and Network Marketing. His writings can be found on many article directories.make a facebook page, andbusiness facebook page
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