Nearly everyone in the world's developed countries now has access to email, and that makes nearly everyone a candidate for email marketing. This is a tremendous opportunity for marketers to send a message about their product and get a one-on-one chance for a look at what they have to offer. Yes, much of the email marketing efforts officially are spam, or unsolicited and is thus technically illegal, it is still done quite normally and without care.
You should only require an email address in your subscription page. Even better, you should enable your would-be subscribers to sign up using their Facebook accounts. If you require more than an email address, you will turn off your would-be subscribers.
The truth about people is that they really don't like to feel like you're just using them to sell different things. That said, before you tell people to buy this or that, make it a point to send email that are valuable, like links to discounts and other stuff. The ideal ratio for sales emails to valuable emails should be one is to four.
These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.
If you want to know more about email marketing, there are many courses out there that give more detailed information and techniques on how you can do email marketing properly and, more importantly, profitably.
The best thing about using email marketing is that it is free to use. Most email marketers will go to great lengths to build lists of people who have similar interests and then keep the list in the group for the marketing.
You should only require an email address in your subscription page. Even better, you should enable your would-be subscribers to sign up using their Facebook accounts. If you require more than an email address, you will turn off your would-be subscribers.
The truth about people is that they really don't like to feel like you're just using them to sell different things. That said, before you tell people to buy this or that, make it a point to send email that are valuable, like links to discounts and other stuff. The ideal ratio for sales emails to valuable emails should be one is to four.
These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.
If you want to know more about email marketing, there are many courses out there that give more detailed information and techniques on how you can do email marketing properly and, more importantly, profitably.
The best thing about using email marketing is that it is free to use. Most email marketers will go to great lengths to build lists of people who have similar interests and then keep the list in the group for the marketing.
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