From Penguin and Panda to Google's most recent Hummingbird, dealing with and surviving Google's Algo updates is one of the most challenging parts of running a successful online business. Knowing how to react, what to change or what to expect is nearly impossible and in most instances measures can only be taken once the update is released, and it's effects are widely known. Finding the right information is key to knowing how to get your sites back up and ranking quickly and effectively.
Backlinking and proper on-site SEO has long been the backbone of effectively ranking websites online. In the past ranking was as simple as including the right metadata, good headings and throwing a million low-quality links at the site. Recent updates have changed all that, with the Google penalizing sites with low quality or suspicious link building patterns as well as watching for keyword stuffing and spammy content.
Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."
If you want to truly benefit from Google's continual updates, design an authority site. Provide informative information that is updated regularly. While it is okay to sell products, your information should not be influenced by a bias toward certain products.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
Backlinking and proper on-site SEO has long been the backbone of effectively ranking websites online. In the past ranking was as simple as including the right metadata, good headings and throwing a million low-quality links at the site. Recent updates have changed all that, with the Google penalizing sites with low quality or suspicious link building patterns as well as watching for keyword stuffing and spammy content.
Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."
If you want to truly benefit from Google's continual updates, design an authority site. Provide informative information that is updated regularly. While it is okay to sell products, your information should not be influenced by a bias toward certain products.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
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