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Sunday, February 23, 2014

Facebook Targeting Strategies For Customers In 2014

By Adam Noah


Facebook is a remarkable web presence, with over one billion members, it presents quite a marketing opportunity for what ever product you might be selling. There are members of Facebook from all walks of life, all countries, and all beliefs since it reaches a world-wide audience.



If you would like to target all of the people who bowl in Decatur, Il you could use the Lookalike Audience tool by having your current list uploaded to Facebook, have it go through your list and find other people in Decatur who are also interested in bowling.

Or better yet, you might target the mothers of these mothers, so they can buy the blankets as presents. Facebook lets you set up a campaign and then you can test it. You can let it run for awhile, and see how it is doing, then if it doesn't look like it is going to work out, you can pause or stop it.

It is really a pay per click system, although you can have a pay per impression system. You can tweak back and forth, just to determine where you are getting the most action. The actual cost of most Facebook ads is still very low, as Facebook seems to be in the business of attracting lots of participation, which really means a nice advertising income for them.

For 2014, more and more individuals are becoming aware of the possibilities with Facebook advertising and the fact that the demographics are there, and all a person needs is to learn how to advertise with their system. You should give it a try, and go ahead and market something and see how it works for you and your products.




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