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Thursday, February 6, 2014

How To Advertise Your Webinar

By Adam Khan


There is more to a successful webinar than interacting with your audience via webcam. Regardless of how good you are at presenting and explaining things via webcam, you will have to get viewers interested in your webinar thanks to an efficient marketing campaign.



The good thing about webinars is that you can record it and then send it to the people who RSVP-ed to your event but didn't attend it. This way people can still benefit from your webinar.

Anyway, as we said before each paid and free webinars have their own advantages. With free webinars, it's easier to build a list of prospects that you can contact to sell your product or service. People would be more inclined to give you their email address if you promise to give free valuable information at your webinar. Even when they don't attend your webinar, you still have their email addresses and you could send them a recording of your webinar.

On the other hand, the main advantage of paid webinars is that you will get quality leads. By quality, we do mean that you will have a list of people who would be more than likely to buy from you. Really, if people are willing to pay to attend your webinar, they'd be more than likely to buy your other products and services as well.

That is the key to successfully marketing with webinars is to build buzz around it. Advertise on Google or Facebook. Also valuable, as we said before promise to deliver life-changing information that they won't find anywhere else.




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