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Sunday, February 2, 2014

How You Should Do Mobile Search Engine Optimization

By David John


If you are a business owner and you want to capitalize on the local people finding you and what you have to offer in your business, you really need to be available when they look for your product on their mobile phones. It is now estimated that mobile phone advertising is driving 60% of the traffic to related stores of where people are searching.



But here come the big question: how do you do mobile SEO? Well, the first thing you need to do is to make sure that your website is able to adjust to the limitations of different mobile devices as well as take advantage of their unique features.

Mobile phones may be found in various shapes and sizes but they can never compare to your regular PC. They have a much smaller display and they have less computing energy. This means that, in general, regular websites do not perform well on mobile devices, unless if a website has been optimized for mobile.

Luckily for Wordpress users, however, there are themes that automatically detect mobile devices and change the rendering of the website from regular to mobile. We're not going to tell you what these themes are - you should do your research and set aside the money to buy them. According to the ever-knowledgeable Wikipedia, there are 6.8 billion mobile devices right now, with some countries having more mobile devices than people.

There is not a better way to advertise because you are hitting people right when they are thinking about your product, and they won't forget it once they find you. You could have spent thousands to get that person in your store by a yellow page ad, a radio ad, or a newspaper ad, and this works for almost nothing.

Once you get them in the store, keep them coming by sending text messages to them with specials and freebies. It's all about the marketing, and you will be the winner.




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