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Friday, February 7, 2014

Long Island Marketing & Looking At Current Consoles

By Rob Sutter


It seems as though Sony and Microsoft have been the talk of the gaming town, which isn't hard to see why. Now that we are deep into this next console generation, both the PlayStation 4 and Xbox One can stake claim to the fact that they have moved over one million units each. It's a great point to consider but what about the audience that is, perhaps, more casual by comparison? These late adopters may be helped thanks to the efforts that are linked to Long Island marketing.

As stated before, the PlayStation 4 and Xbox One have sold exceptionally well, especially when considering the fact that they have not been out for that long. It's a matter of investment for many gamers, as they believe that the software to come is going to be worth it. However, one has to wonder what these companies can do in order to instill fate in those who might be on the fence about becoming early adopters. It all comes down to the games, in my view, but what does this entail in particular?

I do not know if every console that has been released for this generation has been successful at bringing solely new experiences that the onset. Yes, you can argue that "Knack" for PS4, for example, was very unique but what about the others which accompanied it? From what I have seen, the games that were released alongside "Knack" were ones that could have been purchased on consoles that people had for nearly a decade or so. It seems as though, according to those in Long Island marketing, that more unique hardware has to be seen.

I believe one of the most important points for those in Long Island marketing to make note of is that these consoles offer different experiences. For example, what about Nintendo's usage of the GamePad, which the other consoles don't have? Maybe it's a matter of looking at the streamlined interface of the Xbox One, seeing as how it is easy to navigate, especially for those who are familiar with Windows 8. These are just a couple of examples that firms like fishbat, Inc. can focus on.

As I am someone who has been involved in gaming for many years, a new console launch never fails to grab my attention. I want to be able to see what it has to offer and determine whether or not it will prove to be in my best interest to buy it. After all, these consoles are going to be immensely unique in their own ways. It's just a matter of taking notice of all of the particular differences and seeing which of these consoles will prove to be the most ideal.




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