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Saturday, February 15, 2014

The Best SMS Marketing Trends In 2014

By Sharif Ayman


People who receive a text message on their smart phone will open it 90% of the time just to see what it is. If you own a shoe store in town, and you send an SMS message to 10,000 people in your area about a sale that you are having over the weekend on a popular brand, you will attract new customers to your store - it is that simple.



Mobile devices are now firmly entrenched in our society, and the next big thing is wearable devices. Years ago, the comic strip 'Dick Tracy' had a wrist worn two way communication device, which was then a real novelty, whereas today it is a reality. It is estimated that 60% of all of the internet searches are being done from mobile devices while people are out and about.

The marketers who can tap into this market are going to cash in because they will own the neighborhood. Think of it this way. There is the capability to be the go to business in your territory courtesy of the 60% who are searching for everything on their smartphone.

Videos can easily be streamed by users who own a recent Smartphone. You could share links to your videos in your SMS. Use a short text that is straight to the point and make recipients want to follow the link to your video. You could either post a video on a page of your mobile site or simply upload it to YouTube. If you do not know how to create quality videos, look for a good video marketer who can create this content for you.

Your next step is to hire a company, a service, or a person who is really good at optimizing all of your web stuff to SMS or mobile. Mobile devices take a different configuration because of their limited size. You need to see some proof that the people you hire can deliver the goods. In fact, they ought to be able to list you for free and demonstrate how they will get you customers, by bringing you some actual, verifiable customers.

The money or fees that you will spend getting this set up will be pocket change compared to what you are about to gain from getting this done properly. So get busy, you've got work to do!




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