A couple of months ago, I commented on the idea of the Tweet-a-Coffee program that Starbucks implemented. On the surface, I thought that it was a great move to make, especially when considering the idea that it would be an easy way for individuals to give small gift cards to their friends and family members. However, it's been quite some time since said implementation, so how can a Long Island social media agency comment on it now? It seems like the results have been, to some degree, positive.
Mashable posted an article on the matter, saying that Tweet-a-Coffee was able to bring in $180,000 in purchases since the day it launched. Keyhole was able to pick up on such information, all the while tracking the @tweetacoffee Twitter handle in order to see greater results. The sales numbers mentioned were done on the part of 27,000 fans, each of them utilizing the program. In fact, 34 percent of such users have made multiple purchases, which went to show that there is a certain level of appeal with this.
The $180,000 that Tweet-a-Coffee resulted in, according to any Long Island social media agency, is a respectable one. However, there are a couple of points to consider, such as the fact that thirty-two percent of the aforementioned money was picked up on only during the first day. It'd be easy to write this program off as nothing short of a novelty and leave it at that. There are other details to consider, though, and firms such as fishbat will be able to say the same on the matter.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
With all of this being said, Tweet-a-Coffee is not exactly the kind of program that is going to be able to set the world on fire. In fact, I think that it is a more niche program that not everyone is going to be utilize, no matter how much they enjoy Starbucks products. However, the level of potential to be seen with this concept is an idea that I do not think that anyone can overlook. For the holidays, in particular, I am sure that Tweet-a-Coffee will be put to use.
Mashable posted an article on the matter, saying that Tweet-a-Coffee was able to bring in $180,000 in purchases since the day it launched. Keyhole was able to pick up on such information, all the while tracking the @tweetacoffee Twitter handle in order to see greater results. The sales numbers mentioned were done on the part of 27,000 fans, each of them utilizing the program. In fact, 34 percent of such users have made multiple purchases, which went to show that there is a certain level of appeal with this.
The $180,000 that Tweet-a-Coffee resulted in, according to any Long Island social media agency, is a respectable one. However, there are a couple of points to consider, such as the fact that thirty-two percent of the aforementioned money was picked up on only during the first day. It'd be easy to write this program off as nothing short of a novelty and leave it at that. There are other details to consider, though, and firms such as fishbat will be able to say the same on the matter.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
With all of this being said, Tweet-a-Coffee is not exactly the kind of program that is going to be able to set the world on fire. In fact, I think that it is a more niche program that not everyone is going to be utilize, no matter how much they enjoy Starbucks products. However, the level of potential to be seen with this concept is an idea that I do not think that anyone can overlook. For the holidays, in particular, I am sure that Tweet-a-Coffee will be put to use.
No comments:
Post a Comment