One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.
Tags and headings will continue to be important, they will become an even bigger part in how your posts and website is search engine ranked. Google will reward more focused content that has accurate title tags and headings.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.
Tags and headings will continue to be important, they will become an even bigger part in how your posts and website is search engine ranked. Google will reward more focused content that has accurate title tags and headings.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
About the Author:
YouTube.com - Premium SEO Rizer is a news review site that reveals the truths & myths by providing a Premium SEO Rizer Review.
No comments:
Post a Comment