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Thursday, March 6, 2014

Target User Interests Using Facebook Ads

By Adam Khan


The Facebook advertising platform is a great way to get the word out about a good or service that you are currently offering. One of the great benefits of the advertising program is that one can target a very specific demographic group who is most likely to buy one's particular product. On can even use Facebook paid ads to target specific interests.



Facebook is the ultimate big brother spy tool for getting to know about people. While many people find this uncomfortable, the vast majority of the user base seem to have no problem putting every detail of their person life online. For advertisers this is an absolute gold mine of information that can be used to target certain individuals. This is because Facebook allows you not only to target people based on demographics such as age, sex, and where they live, but also based on what they have publicly liked.

Once you have created your ad, you can go to the section in Facebook that says, "Create Your Ad" and then you will be taken to a section that says, "Create Your Audience," and then you see a notice on the right hand side that gives you the size of your potential audience that you will be reaching.

For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.

Using Facebook paid ads to target specific interests can be a very powerful way of marketing your particular good or service. If you are serious about taking your internet marketing to the next level, consider using Facebook targeted ads on custom audiences.




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