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Saturday, March 8, 2014

The Importance Of Ranking Local Keywords On Google

By Abu Dawood


The search engines have become more important than ever for helping people find the products and services that they are looking for. They have become the new Yellow Pages for the twenty first century. If your business is not ranking on page one for local keywords in Google, you thus are at a use competitive disadvantage to those that are.



These days when people go to search for a local business, the first place that people consult is usually Google. This has become so common that the term "Google" has become a verb for many people. If people are looking for a business in their local area, they are going to put in a local keyword signifying their city or suburb. An example of a local keyword would be something like "Los Angeles roof repair." The roofers that come up for this search are the ones most likely to get the business.

As a result, it is important to make sure that your site ranks well for local keywords for your region that are related to your business. These results do not just magically appear in the search engine results. A complicated computer algorithm places them there. Like all computer algorithms, it can be manipulated to get your site to the top of the rankings.

There are specialists known as search engine optimization (SEO) consultants that understand how search engine algorithms work and how they can be manipulated to get your website or video to the top. With their help, you can make sure that your business is featured in one or more prominent spots on the first page for important keyword searches for your business.

The first page of Google for a local keyword search is one of the most valuable pieces of internet real estate for your business. If you are not found there, then chances are potential customers will not find your business at all. Invest in search engine marketing to make sure that you get as high a position in the search engines as possible.




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