If you have ever clicked on a banner advertisement, you might want to consider why you did that. Were you attracted by the colors that you saw, or perhaps it was an animated gif that caught your attention as you were surfing on a website. More than likely, the reason that you clicked was that it pertained to the content that you are reading, or if it was re-targeted traffic, it could be an advertisement for something that you saw before. Regardless of why the banner ad popped up, the reason that you clicked was because of a strategy called ebb and flow. Let's look at what this strategy entails, and how you can apply this to your business starting today.
People like to look at images more than they like to read words, which seems to have led to banner advertising making a comeback. To take advantage of this trend, you can use the success replication technique that is bound to help you develop successful banner advertisements right away.
If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
The benefit of using banners is that you can become as creative as possible, utilizing even basic marketing skills to generate sizable proceeds from your efforts. Hopefully you will use animated banners and text banners to successfully create a profitable business online, or take an existing business to an even higher level.
People like to look at images more than they like to read words, which seems to have led to banner advertising making a comeback. To take advantage of this trend, you can use the success replication technique that is bound to help you develop successful banner advertisements right away.
If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
The benefit of using banners is that you can become as creative as possible, utilizing even basic marketing skills to generate sizable proceeds from your efforts. Hopefully you will use animated banners and text banners to successfully create a profitable business online, or take an existing business to an even higher level.
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