Many business owners use social media effectively to promote their products and services. One of the major advantages of these services is they provide free advertising, and help to keep your brand visible. A crucial aspect of tapping into the power of social media is harnessing the 'like' - getting more likes on Facebook means appearing to be both popular and trusted, and this in turn attracts more customers and/or clients. Here is how to increase the number of thumbs up your business profile receives.
It may seem obvious, but ensuring that your business' profile is complete is important for ensuring that it is liked. If you give useful information about your product or services, and you include a gallery of appealing images, subscribers will have a reason to keep returning to the page.
Making full use of your existing circle of business and personal contacts is a vital step in gaining more likes for a professional page, especially if your business is a start-up that does not yet have considerable visibility. Asking friends to like your profile is quick and simple, and if you and your friends like each others businesses, your mutual subscribers will become aware of your businesses.
Social plug-ins are a useful way of redirecting traffic to your website to your Facebook page, to increase likes. Customers or clients who already buy your products or use your services can click on a like button without having to leave your site or web store, and by doing so can share links to your website with their associates.
Another free way to gain more likes for your page is to run a contest - people of all demographics enjoy receiving freebies, and you can exchange a chance to win a product hamper or a discounted service fee for each like. When running contests, make sure that they follow Facebook's guidelines for promotions.
It is smart to only publish captivating, upbeat content on your public page. A torrent of posts that are barely relevant to the nature of your products or services will only confuse people. A combination of entertaining updates and brief news updates will keep subscribers entertained and informed.
In addition to ensuring that all content on your profile is engaging, you must also make sure that your feed remains active. At least one update per day is necessary if you want your business profile to remain visible in people's feeds, and content that is interesting or exciting enough to be liked will further maintain your visibility.
Setting up your personal business page might be free, but there are additional ways to use Facebook as a powerful marketing tool. Pay-per-click ads are easy to set up, and thanks to the social media platform's access to a broad range of data, you can easily tailor your advertising so that it appears to people who are likely to fall within your target demographic. An appealing ad is likely to convert to a number of clicks and new subscribers to your profile.
A significant part of harnessing the power of social media is reviewing the response to your posts and working out what appeals to viewers and what is likely to be ignored. Once you have worked out a formula for maximizing on returns, your page will be an effective part of your marketing strategy. With time, your updates and contests will attract more likes, and this in turn will improve the visibility of your business on this indispensable platform.
It may seem obvious, but ensuring that your business' profile is complete is important for ensuring that it is liked. If you give useful information about your product or services, and you include a gallery of appealing images, subscribers will have a reason to keep returning to the page.
Making full use of your existing circle of business and personal contacts is a vital step in gaining more likes for a professional page, especially if your business is a start-up that does not yet have considerable visibility. Asking friends to like your profile is quick and simple, and if you and your friends like each others businesses, your mutual subscribers will become aware of your businesses.
Social plug-ins are a useful way of redirecting traffic to your website to your Facebook page, to increase likes. Customers or clients who already buy your products or use your services can click on a like button without having to leave your site or web store, and by doing so can share links to your website with their associates.
Another free way to gain more likes for your page is to run a contest - people of all demographics enjoy receiving freebies, and you can exchange a chance to win a product hamper or a discounted service fee for each like. When running contests, make sure that they follow Facebook's guidelines for promotions.
It is smart to only publish captivating, upbeat content on your public page. A torrent of posts that are barely relevant to the nature of your products or services will only confuse people. A combination of entertaining updates and brief news updates will keep subscribers entertained and informed.
In addition to ensuring that all content on your profile is engaging, you must also make sure that your feed remains active. At least one update per day is necessary if you want your business profile to remain visible in people's feeds, and content that is interesting or exciting enough to be liked will further maintain your visibility.
Setting up your personal business page might be free, but there are additional ways to use Facebook as a powerful marketing tool. Pay-per-click ads are easy to set up, and thanks to the social media platform's access to a broad range of data, you can easily tailor your advertising so that it appears to people who are likely to fall within your target demographic. An appealing ad is likely to convert to a number of clicks and new subscribers to your profile.
A significant part of harnessing the power of social media is reviewing the response to your posts and working out what appeals to viewers and what is likely to be ignored. Once you have worked out a formula for maximizing on returns, your page will be an effective part of your marketing strategy. With time, your updates and contests will attract more likes, and this in turn will improve the visibility of your business on this indispensable platform.
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