Marketers are slowly saying 'rest in peace' to content marketing. The algorithm changes that Google has implemented now require that any paid link must have a nofollow tag. Value has dwindled in the promotions that brands have grown accustomed to.
Exposure: Too many content marketers get hung up with trying to reach the top of search engine results. Yes, they are important, but they are not the only focus one should have for their sponsorship.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
What Is Nofollow?: A nofollow attribute that is contained in a link signal Google remove that link from the internet. A website's position is based on the links that are in a website. This attribute was created to prevent links that were considered spam from influencing a website's rank in the search engines.
Instead, it will look like the site is trying to build up links naturally without overtaking some of the specific do follow sites. This is an important feature, so do not be discouraged in this process. Realize that every link does count, even if it is a no follow link. Google, simply wants to see a nice diverse backlinking structure before ranking a site highly in the search engines.
Exposure: Too many content marketers get hung up with trying to reach the top of search engine results. Yes, they are important, but they are not the only focus one should have for their sponsorship.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
What Is Nofollow?: A nofollow attribute that is contained in a link signal Google remove that link from the internet. A website's position is based on the links that are in a website. This attribute was created to prevent links that were considered spam from influencing a website's rank in the search engines.
Instead, it will look like the site is trying to build up links naturally without overtaking some of the specific do follow sites. This is an important feature, so do not be discouraged in this process. Realize that every link does count, even if it is a no follow link. Google, simply wants to see a nice diverse backlinking structure before ranking a site highly in the search engines.
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