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Monday, May 26, 2014

Bounce Rates With Google Tag Manager Listener

By Ben Khatib


Understanding your bounce rate is something that all webmasters and website owners need to know. However, you need to ensure that you are actually getting the right bounce rate. Most people use Google Analytics to track the bounce rate of their website. However, this is not actually the most correct because of what Google Analytics classes as a page bounce.



Then Google came up with Google Tag Manager. This was designed to make it easy to keep track of things like this.

One tracker that can help you get the real bounce rate of your website is the Google Tag Manager. Google Tag Manager has event listeners which help to better determine what the true bounce rate of your website is. The listeners will place Java scripts on your website which listen for certain events.

These events will include the click listener which tells GTM when a visitor clicks on something on the site that does not generate a page, the form submit listener, the link click listener and the timer listener which tracks the amount of time someone spends on the webpage.

Using the Google Tag Manager with event listeners can help you better understand what your visitors are actually doing. You will be able to track what people click on and the exact amount of time people are spending on the site. This gives you a much better understanding of what your website bounce rate really is. When you know this you will be able to tell which parts of your website works and which do not.

To get a more accurate picture of your real bounce rate, you can use the Google Tag Manager. This tool lets you create all sorts of events on your page with ease. To measure your real bounce rate, you can create an event on your page that triggers after 15 seconds. Whenever someone loads your page, the timer will start counting down. After 15 seconds, it will go off, creating an interaction with the page.




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