The giant of social networking, also known as Facebook, global market share mobile ads revenue was a little over 3 billion dollars in 2013. The company is continuing to see growth in this area, and it has its sight set on tech giant Google's mobile ad market share.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
This has created even stronger competition. With all devices combined, Google still remains the top ad publisher with almost 33 percent of all digital ad dollars directed in the tech giant's path. Facebook's market share will also increase, but Yahoo will lose some percentages due to the exponential growth of Facebook. However, Microsoft's market share remains stable.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
This has created even stronger competition. With all devices combined, Google still remains the top ad publisher with almost 33 percent of all digital ad dollars directed in the tech giant's path. Facebook's market share will also increase, but Yahoo will lose some percentages due to the exponential growth of Facebook. However, Microsoft's market share remains stable.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
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