"Fanbases" and "audiences," on the surface, do not seem to have many differences upon first glance, do they? The reason for this is because, at least at first glance, they entail groups of people who share interests in certain topics and nothing more. However, it seems as though there is far more of a difference to consider, according to an article that recently came to my attention. Is there such a great difference between these terms that Internet marketing companies will be able to cover it?
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
The goal of this movement, by YouTube, should be to have the distribution of videos brought so that it has a far wider reach. With that said, I think that it is important to consider that not everyone is going to click on links in order to watch certain videos. Even though people might have similar interests, to say that they enjoy all of the same things is a stretch, to put it simply. With that said, I can only hope that this "fanbases" over "audiences" movement by YouTube can actually produce more engaging results.
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
The goal of this movement, by YouTube, should be to have the distribution of videos brought so that it has a far wider reach. With that said, I think that it is important to consider that not everyone is going to click on links in order to watch certain videos. Even though people might have similar interests, to say that they enjoy all of the same things is a stretch, to put it simply. With that said, I can only hope that this "fanbases" over "audiences" movement by YouTube can actually produce more engaging results.
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