AppFlood, a China-based ad network for mobile platforms, released a report on the types of ads that generate the most revenues. The report found that interstitial ads generate 70% of the revenues recorded by the company on over 400 billion devices. A significant percentage of these interstitial ads were videos or rich content.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
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