Google created Smart Lists to automate the creation of re-marketing lists. These lists depend on the anonymous conversion data that is taken from countless websites that implemented Google Analytics and opted to share their data with Google.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
For websites with at 500 e-commerce transactions or more every month and at least ten thousand daily page-views, the Smart List will be customized to use only visit data on a particular website and how the visitors were directed to conversion on that specific website. Only that website has access to this customized information. There is no sharing of this new data, with every list unique.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
At the moment Smart Lists on Google Analytics is on a learning curve; however, it is a sure way to automate re-marketing list management for any advertiser or marketer looking to dominate the internet. If you are looking for lasting Smart Lists Analytics Re-marketing List Management solutions, contact us today and we will be more than happy to assist you achieve new heights in market analysis and re-marketing with Google Analytics.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
For websites with at 500 e-commerce transactions or more every month and at least ten thousand daily page-views, the Smart List will be customized to use only visit data on a particular website and how the visitors were directed to conversion on that specific website. Only that website has access to this customized information. There is no sharing of this new data, with every list unique.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
At the moment Smart Lists on Google Analytics is on a learning curve; however, it is a sure way to automate re-marketing list management for any advertiser or marketer looking to dominate the internet. If you are looking for lasting Smart Lists Analytics Re-marketing List Management solutions, contact us today and we will be more than happy to assist you achieve new heights in market analysis and re-marketing with Google Analytics.
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