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Friday, May 30, 2014

The Increasing Popularity Of 'whiteboard' Marketing Videos

By Carl Lee


If you're a marketer who's looking for effective ways to incorporate video into your overall market content strategy, you're not the only one.



From a financial perspective, producing a video is obviously much cheaper and easier to achieve today, than how it was in the past. All you need is a smartphone and a YouTube account to shoot and video these days for practically next to nothing. But the content of your video is what really matters in the end, so the trick is to find creative and innovative ways to present your business and get your message across to online viewers.

One of the main benefits in "White Board" marketing videos is the production time is incredibly easy and the editing process is generally a painless task. There are a few techniques used for "White Board" marketing videos one of these includes:

To make a successful whiteboard marketing video, it's important to choose a subject who is a good and energetic communicator. Try to follow the general rules of video filming by making sure that the lighting and audio is high quality. No one likes to watch a video that doesn't have a clear picture or good audio.

This technique just reinforces the age-old principle that if you are going to tell a story, it is going to be remembered much more effectively if there illustrations to back up the story itself and to make orderly emphasis on the main points.

You have probably seen white board marketing videos before. These videos are becoming an increasingly popular way to advertise products and services on the Internet because they are very cost efficient for advertisers. Anyone can produce their own white board video. All you need is a white board, some dry erase markers and a digital camera. There is no need to invest in equipment or to hire anyone to help you shoot your video. This is an ideal option if you want to create a marketing video on a small budget.




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