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Wednesday, May 21, 2014

The Perfect Audience Platform Launches Product Feeds Creator For Facebook

By Ismail Abraham


If this is your first time to hear about the Perfect Audience platform, you should know that it's one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.



They are solutions that automatically update product information across all the websites where that information is published. In order to use the Perfect Audience platform, you need to hook it up with your Google Merchant account and get a product feed. Once you publish a feed, the Perfect Audience platform then crawls the feeds regularly for any changes in the pricing and inventory. It will then automatically the product feed.

If you are using product feeds to promote real physical products, you already know how powerful automation can be. For one thing, you no longer need to log on to your Google Merchant account as often, unless if you were creating a new product feed.

The new version of the Perfect Audience platform can still do that but with one big difference - you can segment your website's visitors based on the pages they viewed, their geography, time of the day when they viewed your ads. You can also exclude segments of visitors, like those who have already bought from you (converted visitors).

The Perfect Audience platform regularly crawls the merchant's product feeds for the daily price and any changes in the inventory. This really is very convenient, especially when you compare it to manually updating the price on all web pages.

The Perfect Audience Platform recently released a beta version of its software for Twitter. It's one thing to work hard, but it is another to work smart. Smart workers are able to produce more with less effort. Utilize the tools available to you to help build a foundation for your presence on Facebook that can lead you in the right direction for reaching your goals.




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