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Wednesday, May 21, 2014

The Vital Nature Of Tumblr For An Online Marketing Firm

By Robbie Sutter


When you think of the platforms that are utilized the most for advertising purposes, your mind might go to Facebook and Twitter, right? After all, they have proven themselves to be effective for a number of businesses and it does not look like these sites will fade away anytime soon. You might not look at Tumblr in the same regard but is it possible that this particular website can come into effect in the long run, too? Any online marketing firm should make note of this platform.

Of course, one can make the argument that Tumblr is not made so much for business purposes as it is for more leisurely endeavors. I will agree that Tumblr's user base, to an extent, is focused on simply enjoy themselves but what about those companies that actually have accounts on the site? If you'd like to know, big brands like Old Spice and Coca Cola have presences on Tumblr. This is just one of the many reasons to believe in the value of this particular networking site.

Tumblr is, at its core, a blogging website and any online marketing firm would be able to agree. The difference, though, is that this site is focused more so on the idea of visuals. Keep in mind, though, that text is still a prominent feature that shouldn't be overlooked. However, with memes and many .gif files alike, the mood of the site is far more lighthearted than something like LinkedIn, for example, so different approaches are required. However, the benefits that can arise from such approaches are worth noting.

Firms such as fishbat will be able to tell you all about the impact that Tumblr can have, especially when the focus on sharing is far more prominent on this site. From what I have seen, due to the high volume of shared content, blog posts with smartly-implemented hyperlinks will be able to stand out that much more in the long term. Hashtags are also worth noting, since any online marketing firm can support the idea that this helps to make tagged posts more visible. In my view, these are just a couple of other concepts that help to illustrate Tumblr's probable impact for any business.

If you want to be able to bolster your marketing efforts in the long term, Tumblr is one such platform to take into consideration. It may not be the most commonly utilized but this does not take away from its effectiveness. The best writers and content creators understand why Tumblr is utilized and how it can be modified in order for a brand or service to be advertised to the masses. It's just a matter of utilizing great care so that this happens on a consistent basis.




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