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Friday, May 23, 2014

Twitter Expands Its Ads To Eight Countries

By Bilal Syed


Twitter is currently the second most popular social network. Placing ads on Twitter is a great way to reach out to a wide audience but you need to make sure you properly target Twitter users. Twitter recently expanded its geo-targeted ads to eight more countries.



You can now purchase ad space on Twitter to reach out to users located in Australia, France, Indoniesia, Italy, Japan, Mexico, the Netherlands and the United Kingdom. This is a great way to reach out to an international audience and build brand awareness. You can use other criteria to select the users who will be targeted by your ads.

Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.

Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.

This will enable Twitter to provide local support for a wider range of marketing brands to reach an audience that would appreciate the simplicity of using Twitter to engage directly with its fans.

Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.




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