Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.
As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.
Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.
This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.
As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.
Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.
This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.
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