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Monday, June 30, 2014

How An Internet Marketing Firm May Assess E3

By Bob Oliver


This week is when E3 will be holding its events and it's clear that many tech fans will be vigilant during this period of eye. It goes without saying that people enjoy technology and it's clear that everyone from computer experts to video game enthusiasts will be involved. However, with E3 upon us, how exactly can an Internet marketing firm look at this particular event? If you want to understand where this company stands now, from its inception in 1995, there are many details to take into account.

For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.

With that said, one has to wonder if E3 is as worthwhile in 2014. Back in 1995, as any Internet marketing firm can attest to, social media was not nearly as prevalent and it was only in its infancy by that point. As a result, video game companies couldn't simply update their Facebook or Twitter pages with news, since those entities did not exist at that point. Instead, they only had a select few methods to distribute news. At that time, it made sense to take advantage of E3 as the greatest platform.

This isn't to say that E3 is worthless, though, as firms like fishbat can attest to the fact that it still attracts attention. Those who are fans of certain companies will hope that they arrive at the event because they know exactly what to expect: the best news that will generate the most hype. Even companies that do not hold press conferences would be foolhardy not to have some sort of presence. In fact, an Internet marketing firm can tell you that presences have been dwindling with certain companies.

I'd like to direct attention towards Nintendo because this will be the second year in a row that the company does not hold its own press conference. Instead, Nintendo will take to the Internet for the purpose of distributing news, thereby distancing itself from what the mainstream has considered the norm for E3. However, given the fact that the Internet is a platform with an audience to consider, this may be the best move for the company. Nonetheless, Nintendo will still be at E3, which shows that this particular event will not be overlooked anytime soon.




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