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Monday, June 16, 2014

Selling With Google Ads Or Selling Products On Amazon - Which Is Best?

By David John


If you have a physical product, or a digital product such as a nonfiction or fiction book, you might be wondering which would be the better choice in regard to marketing the product that you have. Many people will place physical items on Amazon to sell them, whereas others will simply create a website with a payment button using PayPal, and then drive traffic using Google Ads. There is some debate over which method for getting quality traffic to your products in order to make sales works the best. Here are some suggestions in regard to what you should do in order to start generating revenue this week.



Selling Products On Amazon

The first thing you need to consider is the type of visitors that will come to your website or product page and whether or not they will be more inclined to purchase what you have to offer. As you probably know, you can choose what are called "buyer's keywords" which are keywords that a person would type into the search engines when they are ready to purchase a product. Unfortunately, even though these words are typically used by people looking to take out their credit card and make a purchase, they may also be looking for reviews on the product even though they have not used that word. To weigh the odds in your favor, it's probably a better idea to list your product on Amazon for the following reasons.

Using Amazon To Sell Products

When you sell products from your own website using Google ads, and you are driving targeted traffic using keywords that are related to what people would be searching for on the web if they were looking to purchase a product that you own, many of these people are not actually looking to purchase anything, but are probably looking for more information on the topic before making the purchase. Therefore, even though you have more control over who goes to your website, the likelihood of them actually wanting to buy your product will be much lower than if you had something on Amazon. Therefore, listing a product on Amazon will likely lead to more sales, especially if you can get a significant amount of traffic to the products that you have listed.

Google ads is a great way to promote products, but people need to realize this is not always the best way. However, people will find that Amazon is going to be another great site to sell products on as well. This is when people should know which of these is going to be better for them and how each one of these is different. Google ads is going to be an ad placement for people to post ads to, for a fee. However, their is no guarantee of people finding the ads or even worse clicking to complete the purchase of the product that is being advertised. People also need to realize they have to get some type of website or other selling platform already in place to get the traffic sent to.




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